Advertising & growth
Interactive tools with transparent methods. Change the inputs, check the example and use the result with its assumptions.
CPM Calculator
CPM equals advertising spend divided by impressions, multiplied by 1,000. A spend of 1,200 for 400,000 impressions gives a CPM of 3 in the same currency.
CPC Calculator
Average CPC equals advertising spend divided by recorded clicks. Spending 150 for 300 clicks gives an average CPC of 0.50.
CPA Calculator
CPA equals advertising spend divided by tracked actions. A campaign costing 600 with 24 qualifying actions has an average CPA of 25.
CTR Calculator
CTR is recorded clicks divided by impressions, multiplied by 100. A result of 180 clicks from 12,000 impressions is 1.5%.
Conversion Rate Calculator
Conversion rate equals conversions divided by eligible interactions, multiplied by 100. Forty-two conversions from 1,400 interactions gives 3%.
ROAS Calculator
ROAS is attributed revenue divided by ad spend. Revenue of 4,500 from spend of 1,500 gives 3× ROAS, equivalent to 300%.
Campaign ROI Calculator
Campaign ROI equals revenue minus total included costs, divided by those costs, multiplied by 100. Include costs beyond media spend to make the comparison meaningful.
Break-Even CPC Calculator
Break-even CPC equals conversion probability multiplied by contribution per conversion. At a 2.5% conversion rate and 40 contribution per conversion, the modeled ceiling is 1 per click.
Break-Even ROAS Calculator
Break-even ROAS is one divided by the contribution-margin fraction. A 25% contribution margin implies 4× ROAS, or 400%, before fixed costs and a profit target.
Ad Impression Revenue Calculator
Estimated ad revenue equals monetized ad impressions divided by 1,000, multiplied by impression RPM. At 250,000 impressions and 2.40 RPM, estimated revenue is 600.
Campaign Budget Duration Calculator
Budget duration equals total campaign funds divided by daily spend. A fund of 450 spent at 30 per day lasts 15 days under a steady-spend assumption.
Traffic Arbitrage Profit Calculator
Modeled profit equals monetized page views × page RPM ÷ 1,000 minus traffic spend and included fixed costs. Positive assumptions do not guarantee a profitable traffic source.
CPM vs CPC: compare equivalent advertising costs
Effective CPM = CPC × CTR as a fraction × 1,000. A CPC of 0.20 at a 1% CTR corresponds to an effective CPM of 2.00. Equivalent cost does not imply equivalent traffic quality.
CTR vs conversion rate: keep the denominator visible
CTR measures clicks divided by impressions. Click-based conversion rate measures conversions divided by eligible clicks. With 100,000 impressions, 1,000 clicks and 40 conversions, CTR is 1%, click CVR is 4%, and impression-to-conversion rate is 0.04%.
Average CPM vs impression-weighted CPM
Combined CPM is total money divided by total impressions, multiplied by 1,000. Segments with 1,000 impressions at 10 CPM and 99,000 impressions at 1 CPM have a combined CPM of 1.09, not the simple average of 5.50.
CPM revenue table for explicit impression scenarios
Revenue equals monetized impressions divided by 1,000, multiplied by revenue CPM. At an assumed 1.00 CPM, 100,000 monetized impressions correspond to 100.00 currency units.
CPC budget table by paid click count
Click cost equals paid clicks multiplied by average CPC. At an assumed average CPC of 0.10, 10,000 paid clicks cost 1,000 currency units.
CPA budget table for a defined conversion count
The arithmetic cost associated with conversions equals conversion count multiplied by average CPA. A target CPA is a planning input or bidding target, not a promise that those conversions will be delivered.