CPM revenue table for explicit impression scenarios
Revenue equals monetized impressions divided by 1,000, multiplied by revenue CPM. At an assumed 1.00 CPM, 100,000 monetized impressions correspond to 100.00 currency units.
CPM revenue table for explicit impression scenarios
| Assumed revenue CPM | 10,000 impressions | 100,000 impressions | 1,000,000 impressions |
|---|---|---|---|
| 0.10 | 1.00 | 10.00 | 100.00 |
| 0.25 | 2.50 | 25.00 | 250.00 |
| 0.50 | 5.00 | 50.00 | 500.00 |
| 1.00 | 10.00 | 100.00 | 1000.00 |
| 2.00 | 20.00 | 200.00 | 2000.00 |
| 5.00 | 50.00 | 500.00 | 5000.00 |
| 10.00 | 100.00 | 1000.00 | 10000.00 |
Formula & method
Revenue = monetized impressions × revenue CPM ÷ 1,000Choose the row for your own observed or explicitly assumed revenue CPM. Then use the column matching monetized impressions, not visits, ad requests or page views. One visitor can generate several ad impressions or none.
A blended rate should come from total revenue and total impressions. If a dashboard already reports publisher-net revenue CPM, do not subtract the network share again. Unfilled inventory, invalid traffic adjustments, ad blockers, consent choices and reporting revisions can change the realized totals.
Worked example
At a hypothetical 0.75 revenue CPM, 240,000 monetized impressions produce 240 × 0.75 = 180.00. Buying 240,000 visits does not establish that the site will generate that many paid impressions.
What can change the answer
All CPM rows are examples, not expected rates for Monetag, a country or a niche. This table does not include traffic-acquisition costs or predict profit.
Sources & definitions
Method checked:
Continue with a related task
CPM Calculator
CPM equals advertising spend divided by impressions, multiplied by 1,000. A spend of 1,200 for 400,000 impressions gives a CPM of 3 in the same currency.
CPC Calculator
Average CPC equals advertising spend divided by recorded clicks. Spending 150 for 300 clicks gives an average CPC of 0.50.
CPA Calculator
CPA equals advertising spend divided by tracked actions. A campaign costing 600 with 24 qualifying actions has an average CPA of 25.
CTR Calculator
CTR is recorded clicks divided by impressions, multiplied by 100. A result of 180 clicks from 12,000 impressions is 1.5%.