Traffic Arbitrage Profit Calculator
Modeled profit equals monetized page views × page RPM ÷ 1,000 minus traffic spend and included fixed costs. Positive assumptions do not guarantee a profitable traffic source.
Formula & method
Cost = paid visits ÷ 1,000 × visit CPM + other costs; revenue = visits × pages/visit × monetized share ÷ 100 × page RPM ÷ 1,000.Worked example
| Input | Value |
|---|---|
| Paid visits | 10,000 |
| Cost per thousand paid visits | 3 ¤ |
| Page views per visit | 1.5 |
| Share of page views included in revenue | 80 % |
| Assumed page RPM | 4 ¤ |
| Other included costs | 0 ¤ |
| Result | Value |
|---|---|
| Total included cost | 30 ¤ |
| Modeled revenue | 48 ¤ |
| Modeled profit | 18 ¤ |
| Modeled ROI | 60 % |
Compare scenarios
The first input changes while the other example inputs stay fixed. These are arithmetic scenarios, not forecasts.
| Compare scenarios | Paid visits | Total included cost | Modeled revenue | Modeled profit | Modeled ROI |
|---|---|---|---|---|---|
| −20% | 8,000 | 24 ¤ | 38.4 ¤ | 14.4 ¤ | 60 % |
| Example | 10,000 | 30 ¤ | 48 ¤ | 18 ¤ | 60 % |
| +20% | 12,000 | 36 ¤ | 57.6 ¤ | 21.6 ¤ | 60 % |
Assumptions & limits
Use a page RPM measured against the same monetized-page denominator. If your RPM already includes unmonetized page views, use a 100% share to avoid reducing revenue twice. Allow for tracking gaps, invalid traffic, refunds, timezone differences and fees.
Displayed results are rounded. Calculations use unrounded JavaScript numbers; small floating-point differences are possible.
Use the same currency and reporting period for every monetary input. This tool does not fetch prices, exchange rates or account data.
Works in your browser
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Sources & definitions
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Keep learning
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Page View Revenue Calculator
Page views equal visits multiplied by pages per visit. Estimated revenue equals those page views divided by 1,000, multiplied by page RPM.
Ad Impression Revenue Calculator
Estimated ad revenue equals monetized ad impressions divided by 1,000, multiplied by impression RPM. At 250,000 impressions and 2.40 RPM, estimated revenue is 600.
Campaign ROI Calculator
Campaign ROI equals revenue minus total included costs, divided by those costs, multiplied by 100. Include costs beyond media spend to make the comparison meaningful.
CPM Calculator
CPM equals advertising spend divided by impressions, multiplied by 1,000. A spend of 1,200 for 400,000 impressions gives a CPM of 3 in the same currency.