Conversion Rate Calculator
Conversion rate equals conversions divided by eligible interactions, multiplied by 100. Forty-two conversions from 1,400 interactions gives 3%.
Formula & method
Conversion rate (%) = conversions ÷ eligible interactions × 100.Worked example
| Input | Value |
|---|---|
| Attributed conversions | 42 |
| Eligible interactions | 1,400 |
| Result | Value |
|---|---|
| Conversion rate | 3 % |
Compare scenarios
The first input changes while the other example inputs stay fixed. These are arithmetic scenarios, not forecasts.
| Compare scenarios | Attributed conversions | Conversion rate |
|---|---|---|
| −20% | 33.6 | 2.4 % |
| Example | 42 | 3 % |
| +20% | 50.4 | 3.6 % |
Assumptions & limits
Choose a denominator such as eligible ad clicks or sessions and keep it consistent. Multiple actions per interaction can produce a rate above 100%; this tool does not assume conversions are unique people.
Displayed results are rounded. Calculations use unrounded JavaScript numbers; small floating-point differences are possible.
Works in your browser
The interactive tool runs in a sandbox with network access blocked. ClearByte and the advertising scripts cannot read values inside it. Browser extensions and a compromised device remain outside this protection.
Sources & definitions
Method checked:
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